Brand Style Guide
MASTER LOGO MARK + TEXT STACKED
The primary logo should be used if possible in a consistent manner across all communications.
LOGO MARK + TEXT HORIZONTAL
This version can be used when vertical space is limited.
LETTERMARK
Where less context is necessary and space is limited,lettermark alternates can be used.
LOGO COLOR OPTIONS FOR DARK BACKGROUNDS
Colors + Typography
PRIMARY COLOR PALETTE
COLOR PALETTE
These colors should be used in all occasions for communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of literature off and online.
Percentage tints can also be used.
PRIMARY HEADLINE + FEATURE TYPEFACE
MONTSERRAT LIGHT 50PT TRACKING
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
MONTSERRAT LIGHT 50PT TRACKING
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
MONTSERRAT BOLD 50PT TRACKING
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
BODY COPY TYPEFACE
Open Sans family
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
PRIMARY + SECONDARY TYPEFACES
Consistent use of typography an help in creating a distinct and unique visual language. Our font families should be used for all communications wherever possible. This to ensure the consistent look and feel of all literature off and online.
Our Primary typeface, Montserrat should be used in headlines only so as not to detract from the logo.
Montserrat is available for free via Google Fonts.
Large blocks of copy and bullet points should be set in fonts from the Open Sans family, also available for free via google fonts.
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